Forums > General Discussion > Italian Brands Go to the Next Level
| Italian Brands Go to the Next Level | |
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| Posted: 31 Jan 2023 02:17 UTC | Post #1 |
| xocahej904 Deck & Engine |
Registered Total Posts: 686 |
| Many Italian brands are famous for more than one reason. Some companies from Italy create unique lines, such as the eclectic furniture collections, or custom items, such as clothes for celebrities or special racing cars. Other manufacturers and designers from Milan and Rome are famous because they take their line to a whole different level. Missoni Missoni is a great example of one of these brands. Started by Ottavio and Rosita Missoni in 1953, this clothing line has always been popular because it is unique. One would not necessarily think of knitwear as material that would be considered high fashion, yet Missoni has been able to create several lines of clothes made of wool, rayon, and polyester blends. This is not just a line of sweaters. These collections include dresses, pants, blouses, and jackets as well as hats, scarves and nightwear. Even their swimwear and men's wear is knit. While this unique fashion statement would seem to be a faux pas, it has maintained its popularity since the 1960's Bohemian design Perhaps part of the reason behind Missoni's popularity is due to its main theme that was remained throughout the last sixty years. Its designs are stripes, zigzags, abstract floral and geometric patterns reminiscent of the 50's and 60's. This bohemian theme first caught the eye of the fashion world in 1958, and has kept Missoni in demand ever since. This theme continues in its accessories as well. Booties, hats, scarves, and capes all have the zigzags of strange color combinations that one would think clash but somehow combine to create a vibrant look. Even Missoni's home collection has the same signature style that encompasses the brand. These items can be seen in some of the most elite department stores around the world. Neiman Marcus, Nordstrom, and famous Italian boutiques all carry these high-class lines. Living the look Italian brands often expand into common and uncommon avenues. While cologne, Afghans, and even bath towels may seem like a standard way for a fashion house to grow its brand, a hotel chain does not. However, Ottavio Missoni did just that. They have created a line of hotels where the décor, furniture, suites, and restaurants all display the Missoni style. This company has become the fashionistas dream come true. They now have a way to live the style that they love so much. There are three hotels built already and more are on the way around the world, bringing unique style, flair, and bohemian pizazz to the world of hospitality. Targ et Perhaps this is why Target approached Missoni for its special collection. Target often selects top designers and asks them to create a line just for their retail chain. While the fashion designer already has an expensive and less-expensive line, the pieces created for the retail outlet will sell for even less than what the fashion world is used to. Margherita Missoni, granddaughter of the company's founder, agreed and the organization created a 400-piece line that would not be sold anywhere else. From infant wear to bicycles, this collection resembled the 1960's look and feel that made it so famous before. The line was to be sold starting September 2011 and continue until Christmas. Target advertised the collection and started a wave of excited that reached a fever pitch by the time the collection was first sold in mid-September. What was to be a great success, turned into a manufacturing and marketing nightmare. Althou gh Target promised customers that they had enough products in the Missoni line to satisfy them, this proved to be erroneous within hours of that first day. So many people visited the Target website that it crashed and shoppers crammed into the store quickly emptied the aisles of anything Missoni. Target had greatly underestimated the popularity of the line and had to extend its apologies to all of its customers. Social network sites burned with the scathing words of irate Target customers. The level of anger only intensified when purchased Missoni items were seen on online sites for twice their original worth. This speaks volumes for Italian brands. Italian brands often bring art to life. Designs, materials, and use of some items are seen in a unique perspective that inspires passion. The Missoni collection embodies this spirit of bringing art to the world in unique ways. The popularity of their line at Target shows just how much people desire to own this unique brand. | |
| Posted: 31 Jan 2023 02:31 UTC | Post #2 |
| xocahej904 Deck & Engine |
Registered Total Posts: 686 |
| See how Italian brands affect consumers and cause behavior that few other brands can. Never underestimate the influence and style of Italian designers. luxury bags outlet | |
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